Make your website mobile compatible, suggests Google.

Google recently made an announcement that come April 21, 2015 mobile friendly sites will get higher search rankings. As more and more people across the world have started using mobiles to access the web, Google has updated its ranking policy and it’s time for businesses to also upgrade their sites and make them mobile friendly.

The mobile revolution is upon us. A recent report reveals that by 2017 there will be 5.2 billion mobile users. There is likely to be a 13 fold increase in mobile traffic data in the next five years. Making sure that your site is mobile friendly is now more important than ever.

The Website Builder module on GlobalLinker offers the functionality to create a responsive website for your business in three simple steps.

While advertising on mobile platforms, companies can leverage the trackable nature of mobile devices. By ensuring that your business is listed on all the popular map sites, like Google Maps and MapQuest, customers can easily find you. You can also opt for location-based advertising that display ads to those people who are already near your business.

Google India focusing on SME sector

The number of smartphone users in India growing exponentially, and Google views India as a vital market for offering solutions to SMEs. Suryanarayana Kodukulla, Head of SMB sales, Google India, shares, “India is growing very fast in terms of internet and most of growth is coming from mobile phones.” He adds, “Most SMB access internet here through smart phones.” Google has launched a new product, ‘Google My Business’ to help Indian small medium businesses succeed online. This product works on both desktop and mobile devices and will help small and medium businesses/SMEs to create and update their business information on Google Search, Maps and Google+ from one place for free in both Hindi and English.

Survival of the fittest is the mantra for businesses in this fast-changing world. Many companies fail to adapt to an evolving technological environment, and thereby threaten their own survival. It’s time to ensure that your website is mobile friendly.


Some interesting facts about the new mobile reality:

• Consumers now spend 60% of time online on mobile devices.
• Over 50% of all mobile searches lead to a purchase.
• Almost half of all consumers polled say they won’t return to a website if it isn’t mobile friendly.
• In 2015, mobile local searches are expected to exceed desktop searches for the first time.