Getting noticed on the internet is getting increasingly complicated. The competition for attention and shares is ferocious, and there is only one way to stay in the game - be interesting.

Being interesting and presenting your ideas well is easier said than done. After all, almost everything on the internet is derivative in nature. But research suggests that visual representation of data makes it easier to retain and more likely to get shared.

Have something to talk about? Talk about it as you show it. Here are some ways to incorporate more visual content to your online presence.

1. Have Numbers? Don’t Spew, Draw it Out

Data can swing between being ominous to interesting depending on execution.  Take inspiration from presentation styles on Pinterest for your own data. Use the opportunity to tell a story and spot trends. If you make your data easy to understand, people will want to share it. If it is not rocket science, don’t make it that.

2. Inspiration Station

Everyone loves an optimist. Promoting optimism through a weekly post (preferably visual in nature) is likely to get traction. Mondays mornings are a great time for posts of an inspirational nature while Friday afternoons are a good time for celebration. A bank of images and quotes planned in advance will get you rolling pretty easily.

3. Video Tutorials

Video tutorials work great for viewers. If your line of work does not directly relate to creating products of any kind, use occasions like festivals to engage your audience in easy to do DIYs. Collaborate with creators in your field of work and have them record specialized content for you.

4. Depict your Company Vibe through Images

Use your workforce and internal events to create great images that depict your work culture. Any company mixers can be used as a platform to create a live feed of images. This is easy to engage in for an audience and has a component of openness that makes it stand out.

5. Have Contests that Are Visual in Nature

Photography contest get high engagement levels. As do challenges that are visual in nature. Cosmetic brands on Instagram get followers and shared using the strategy of a giveaway. A simple contest only requiring one to share an image from your page and following your company in return of a chance to win a gift in sweepstakes is an effective to gain entry into more users. However, this is just a foot in the door and should be used only as such.

6. Topical Humor

Cards and illustrations on topics capturing the public attention are likely to get shared. Historically relevant quotes made by thought leaders being brought back with relevant context also garner liking and shares.