Enterprise: NINECUBE
Advisor: Rishabh Adukia
Industry: Banking & Finance
Year it was founded: 2011
Based out of: Mumbai, Maharashtra

NINECUBE is an independent financial services firm that advises individuals, families and institutions on financial planning and wealth management. The business is the brainchild of Rishabh Adukia as he felt the need for creating such a firm for high net worth individuals. NINECUBE specialises in cross-border financial planning and offers customised financial solutions.

In conversation with GlobalLinker (GL), Rishabh shares his business journey.

GL: What makes NINECUBE different from other financial services firms?

Rishabh: NINECUBE was established for high net worth individuals who require a knowledgeable and independent financial firm that can help make their money work, rather than they work for money. Our clients really appreciate our outperformance in returns against the benchmark. We always custom make the solutions for each client’s need with a risk management plan in place.

NINECUBE was established for high net worth individuals who require a knowledgeable and independent financial firm that can help make their money work, rather than they work for money.

There are a number of opportunities available in the market to invest which instead of easing the process has complicated the choice for an investor. The need to create an alpha of returns has become much more challenging and hence without proper guidance goals cannot be achieved. Having catered to NRIs, expatriates and other global citizens we evolved into an international wealth management firm catering to the needs of global families and clients.

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GL: What has been the most effective way of raising awareness about your business?

Rishabh: It has largely been a reference business. Also, writing articles and creating awareness among businessmen and individuals and acts as an eye opener for most individuals. In our experience we have often seen that most individuals ignore the value of managing their own assets since they are so involved in their daily schedules or their work life. Managing family assets is also often neglected by individuals.

GL: What are some of the biggest challenges you face in business? What are you doing to tackle them?

Rishabh: Challenges include competition since there is a very limited barrier to entry. Second is the challenge to scale. For every business to be successful, the business needs to expand in size, and you need to cater in volume to really reach the masses. We always believe in providing quality advice and service, this helps us go the extra mile as compared to our competitors. We strictly do not mis-sell or misguide people about various financial products and recommend one that is best suitable for their needs.

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GL: You are a Linker. Which offerings of GlobalLinker have helped you?

Rishabh: It’s just been a short while, but I see a big opportunity in GlobalLinker. In the digital era connecting with clients, experts and peers and other business needs can be comfortably achieved with GlobalLinker. I have already started referring businesses to GlobalLinker.

GL: What advice would you give to a new entrepreneur setting up their first business?

Rishabh: Believe in yourself and work hard with a well thought out plan.

GL: What is the next big thing on your business agenda?

Rishabh: Scaling up the business from its current size to at least 5x.

GL: We would love to know the person behind the entrepreneur.

• Every day you wake up at – 6:30 AM
• The first thing you do when you wake up - I always embrace positivity
• Three things you do to unwind/ relax - Listen to music, exercise, meditate, travel
• When you face a big challenge - I sit through and think about ways to tackle it
• The best piece of advice you’ve ever been given - Do the work which you love, everything else is secondary
• The one book everyone should read - Rich Dad Poor Dad by Robert Kiyosaki

Network with Rishabh Adukia by clicking on the 'Connect' button on his profile.

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