Brand Loyalty - Business concept of the day
Branding & PR
332 week ago — 1 min read
Definition: Brand loyalty occurs when a customer develops a preference for a particular company.
Example: Apple Inc. is a large corporation that builds and leverages brand loyalty as it continues to grow.
Business insight: Brand loyalty means people make repeat purchases. Customers who make repeat purchases are a sustainable way of fuelling growth of a business. It is also less expensive than spending on marketing to acquire customers.
Posted by
GlobalLinker StaffWe are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
Network with SMEs mentioned in this article
View GlobalLinker 's profile
Most read this week
Comments (6)
Please login or Register to join the discussion