Are you utilizing the free digital tools available to market your business online? If you are not maximizing this opportunity, you are missing out!  Here are some strategies you can utilize to promote your business online.

1. Write and publish articles
One of the best strategies not only to market your business, but also to build your online reputation is to publish high-quality content. You can grow your online followers and get discovered by potential partners and customers, as you consistently share and publish content related to what you do and which industry you belong to. Create a schedule on when you will write and publish your article so you can streamline the process. 

On GlobalLinker, you can write and publish your own article through the ‘Write an Article’ feature on the  Knowledge section. By publishing 10 articles, you receive the recognition of being an SME expert and an SME Expert badge is displayed on your profile.

2. Game up your SEO strategy
SEO or Search Engine Optimization is a strategy that can help your business appear high on the list of search engine results. With a sound SEO strategy, your company website can get more traffic from potential customers looking for products or services that you’re offering.

If you’re still learning how SEO works, read this article on how SEO can help your business grow its online presence.

3. Create your e-commerce store
People are increasingly shopping online.  As e-commerce continues to grow (an estimated 1.66 billion people worldwide purchased goods online in 2017), creating your own e-commerce store is a necessity for your business to grow. Compared to brick-and-mortar setups, an e-commerce store isn’t bound by location which helps you save money on rent. If you don’t have your own e-commerce store yet, you can create your own on GlobalLinker through Linker.store for free!

4. Organize online contests and giveaways
Who wouldn’t want to win a contest and get free products? Aside from showing your generosity to your customers, organizing contests and giveaways online can attract potential customers and can boost traffic to your page. Create a unique hashtag for your contest that reflects to your business so it would add more curiosity to people joining it.

In this digital age, venturing to online marketing to promote and sell your products or services is already a necessity to stay ahead of the competition.

What are your strategies to market your business online? Share it in the comment section below!